Michael grew up in New Mexico, where he discovered his love of fine art and talent for visual art and communication. After getting his degree in design, Michael moved to San Diego and began his career, which has included both in-house and agency positions in fields from sports to technology. Working independently since 2006, Michael has brought together a team of talented professionals to provide creative and cost-effective design communication services to a wide range of clients.
Having art directed photo shoots for many years and having edited thousands of photos for use in various design media, Michael understands that photography is an integral part of visual communications and central to establishing a company's visual identity. He knows layout and composition. He understands the elements and details that make a photo work for its commercial application. He knows that there's more to a photo shoot than the location and the lighting – it's understanding the creative idea, following through on the concept, and being flexible enough to keep being creative on the fly that make the photo.
More so than any other design element, it's the imagery that establishes a company's visual identity. Michael integrates his passion for photography with his design expertise to offer photography services to complement his designs for print and online media – a "one-stop" solution that saves his clients time and money in the process.
Michael lives in San Diego with his wife and their two boys, and is an avid soccer player.